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About Switzerland

Switzerland is a mountainous country located in the heart of Europe, known for its four national languages: German, French, Italian, and Romansh. Politically neutral, it is home to numerous international organisations. The country offers a high standard of living, an efficient transport system, and a strong, innovative economy. While Switzerland is at the forefront of global innovation, it also places great importance on preserving its rich traditions.

Schweiz

Swiss Stories

Five perfume bottles of varying shapes and colours arranged on a light surface in front of pale roses, dried petals and a few mandarin oranges.

15 November 2025

How Geneva became the Silicon Valley of fragrances and flavours

Geneva has become the ‘Silicon Valley of scents and aromas’ with Givaudan and dsm-firmenich leading global innovation in a dense fragrance hub.

View of the pyramid-shaped Niesen with rocky summit, forested slopes and the lake in the foreground under a clear sky.

27 April 2022

The Niesen – Switzerland's highest pyramid

The Niesen, known as Switzerland’s pyramid, towers over Lake Thun. Its historic funicular and sweeping alpine views make it an iconic peak.

Detail of a light fabric embroidered with yellow floral patterns and stylised leaves.

12 January 2022

When Saint Gallen's famous embroidery conquered the world

From St Gallen to haute couture: Swiss embroidery mechanised from 1850 conquered the world in the 19th century and remains a benchmark of craftsmanship.

The image shows a golden larch tree in front of the Aletsch Glacier and snow-covered mountains under a blue sky.

1 March 2024

The Alps

The Alps have shaped Switzerland's identity since time immemorial. Stretching the width of the country, the Alps cover 60% of Switzerland's surface area.

Skiing down a mountain

7 February 2023

National sports

The most popular sports in Switzerland are football, skiing and ice hockey. They attract thousands of spectators.

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