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Published on 25 March 2025

Six reasons why Swiss chocolate is such a success

Exemplifying Switzerland’s capacity for innovation as well as its sense of tradition, chocolate is a source of pride for the country and contributes to its image throughout the world. But why is it such a success? Here are six reasons why.

Overhead view of a bowl of melted chocolate surrounded by cocoa powder, a bowl of sugar, almonds, chocolate bar pieces and a whisk.