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Published on 6 November 2024

Traditions

Centuries-old local, regional and national traditions are still alive in Switzerland today. Alphorns and yodelling are well known. They are often related to farming activities, the seasons or Christian holidays, but are as complex as the people themselves who are involved. Both typical customs of mountainous areas, they are part of many festivals.

Three men with alphorns are walking along a country road.

Customs and traditions are highly valued in Switzerland and are as diverse as they are rich. They often stem from the local farming and manual labour contexts or from life in alpine areas. Numerous customs and folkloric festivals are related to the seasons. Yodelling, Swiss wrestling, gymnastics, shooting, costume and other festivals take place at national level at regular intervals, always in a different place.

Cows with head ornaments and bells.

Traditions – facts and figures

  • 228 living customs are listed in the Swiss inventory drawn up within the framework of the UNESCO conventions. Basel's carnival and the winegrowers' festival in Vevey are two of these customs.
  • The first of August is the Swiss national holiday. It has been observed every year since 1899. The first of August was chosen because the Federal Charter in which the first three cantons pledged mutual support if attacked was signed in early August 1291.
  • Every three years, the Federal Yodelling Festival allows over 10,000 yodellers, flag-throwers and alphorn-players to compete with each other. Each edition of the three-day festival attracts more than 150,000 visitors. Song welcoming visitors to the Federal Yodelling Festival held in the canton of Valais in 2017.
  • Heidi, the mythical tale of the adventures of a girl from the Swiss mountains written by Johanna Spyri in the 19th century, has been translated into more than 50 languages and adapted for the silver screen several times.
  • Unique Swiss customs include sports such as schwingen, a type of wrestling, and hornussen, a hybrid of golf and baseball.
  • The national Swiss Schwingen Association has over 50,000 members, and the last Federal Swiss Wrestling and Alpine Festival drew over 400,000 festivalgoers. Video compiling highlights of the Federal Swiss Wrestling and Alpine Festival of 2019 in Zug.
  • Jass is the Swiss card game that is played even in the most tucked-away valleys. Since the 15th century, the cards used have been in either French or German.
  • A 53-kilometer route through high alpine terrain is the hallmark of the strenuous Patrouille des Glaciers ski mountaineering race, in which over 4,700 military and civilian participants from around 30 countries compete every two years.
  • Originally produced to decorate traditional costumes, the industrialised St. Gallen embroideries and laces became world-famous during the 19th century and are still popular in haute couture today.

For more on this see

Two cows clash with lowered heads and locked horns on a meadow as many spectators watch in the background.

30 January 2026

Spring festivals and customs

Making snowmen explode and smashing two eggs against each other: the wild ways of Switzerland's extraordinary springtime traditions.

Two wrestlers competing in Sägemehl.

2 February 2026

Summer festivals and customs

How the Swiss wrestling king is chosen and why Swiss cows climb mountains – farming traditions and the national holiday.

A packed stadium in the evening light.

31 August 2023

Autumn festivals and customs

'Bénichon'", the 'Unspunnenfest' and the 'Zibelemärit' – the multifaceted festivals that abound in autumn are just as diverse as their various names, but they have got something in common: the harvest is a time for celebration.

Masked men in costumes traversing a winter trail at dusk.

24 November 2023

Winter festivals and customs

Find out who 'Samichlaus and Schmutzli' are and why most Swiss festivities are held in winter.

Swiss flag

18 September 2024

Swiss flag

Back in the 14th century, Swiss soldiers were already sewing a white cross onto their chain mail. The red background was added later on.

Man in traditional costume waves Swiss flag.

18 July 2024

National holiday and national anthem

Swiss National Day, celebrated on 1 August, features flags, fireworks, speeches and the Swiss Psalm.